Wedding Photographer SEO: 6 Easy Steps to Boost Your SEO in 2024

 

There isn’t a wedding photographer I’ve met who has NOT been stressed about SEO. Especially in a hot market like Nashville (where I currently live), ranking for something like “Nashville Wedding Photographer” can feel all but impossible.

FORTUNATELY… it’s not impossible! Yes, you can rank! It does, however, require quite a bit of work and time (it’s a long game, aka not an overnight fix) to get there, but we all have to start somewhere, right?

In this blog post, I’m diving into the 6 steps I recommend to improve your SEO as a wedding photographer in 2024. They’re all things that you can do on your own (of varying difficulties and varying times required), so you can start as soon as you want… heck, you could even start right now!

So without further ado… here are my 6 ways to boost your SEO so you can (eventually) rank on Google as a wedding photographer in your city…

 

1. Create a Google Business Profile

First things first, if you haven’t set up your Google Business profile yet, do that RIGHT NOW. This little gem is totally free and can seriously help with your local SEO.

Here’s how to get started:

• Step 1: Claim your business name!
• Step 2: Add your location (If you don’t want to include your personal address, grab yourself a PO box at the post office)
• Step 3: Wait for a little postcard in the mail to verify your address!
• Step 4: Input your services, hours, and contact info.
• Step 5: Upload some of your favorite photos from your portfolio, and get started on making regular posts!

Pro tip: Keep this baby updated regularly. Google loves fresh content, and so do potential clients!

 

2. Research & Implement SEO Keywords In Your Website Copy

Okay, let’s talk keywords. When I talk about an SEO keyword, I’m talking about the specific words or phrases that potential clients might use when searching online for wedding photography services. Think of them as the language your ideal customers use when looking for someone like you.

Using these keywords strategically in your website copy, blog posts, and photo descriptions can help your business appear higher in search engine results when people look for wedding photography services. This increased visibility can lead to more potential clients finding and booking you.

How to find your perfect keywords:

• Think like a bride or groom (what would YOU search for?)
• Use tools like Google Keyword Planner or Ubersuggest
• Don’t forget long-tail keywords (e.g., “rustic barn wedding photographer in [your area]”)

 

3. Set Up Your Blog, and Post Once a Week!

While it feels like the last thing you might want to do, blogging just might be the BEST thing you can do for your SEO. Why? KEYWORDS. Posting value-packed blogs loaded with keywords tells Google that you know a TON about the keyword you’re talking about that your brides are searching over and over for. So the more blogs you post, the more likely you are to rank.

My personal recommendation for frequency is once a week, but overall, just try to be consistent! If twice a month or once a month is all you can handle at the moment, that’s okay! Just know that the sooner you get started the better, and the more content you’ve got out there, the more likely you are to rank!

If you’re struggling to come up with things to write about (aren’t we all?), I have the best resource for you! I created a free guide filled with blog post ideas for every type of wedding vendor!

Click below to get the free download!

 

4. Get More Backlinks to Your Website!

If you’re wondering what the heck a backlink it is… I’m here to help. A backlink is simply a link from one website to another website. Backlinks are important for SEO (Search Engine Optimization) because they signal to search engines that your website is valuable and authoritative.

Think of it this way: if lots of people are talking about you on their websites (and backlinking to your site), then Google thinks, “Dang, this website must be super relevant! We’d better increase their rank on Google so people can find them!”

There are lots of ways to get backlinks to your website…

• Collaborating with other wedding vendors (win-win!) by each posting blog posts featuring the other one
• Submitting your work to wedding blogs and magazines
• Guest post on relevant websites 
• Get listed in local business directories

It’s not about gaming the system. Build genuine relationships, and the backlinks will follow!

 

5. Use Social Media to Drive Traffic to Your Website

Social media, really? Yes, really. Posting on Instagram is certainly not going to drive the ship of your photographer SEO, BUT it does help you with a few key pieces when it comes to ranking on Google.

Social media, like Instagram, can indirectly boost your SEO by:

• Driving traffic to your website (Put your ACTUAL website in the link in bio, not a linktree! Linktree is not helping your SEO!)
• Increasing brand awareness (If people see you on Instagram, they might Google you, and then Google will say “whoa this person is relevant” and slightly improve your ranking)
• Providing opportunities for backlinks

PRO TIP! Believe it or not, some Instagram accounts are starting to pull up on Google as well, so make sure your Instagram bio is also SEO optimized. Make sure keywords that people would search both on Instagram and Google are in there, and your Instagram profile itself might just show up on Google!

 

6. Monitor Your Progress on Google Analytics & Search Console, and Adjust as Needed!

Last but not least, keep an eye on how all your hard work is paying off! I recommend using tools like Google Analytics and Google Search Console to monitor your traffic, keyword rankings, and overall SEO health.

Set aside some time each month to review your stats and adjust your strategy. SEO is a marathon, not a sprint, so be patient and persistent!

 

In Summary

There you have it, friends – 6 ways to kickstart your SEO as a wedding photographer! Remember, this will certainly not happen overnight. But over time, with consistent effort and by providing serious value through your website, you will start to see results on your SEO! It’s about consistent effort and always providing value to your ideal clients.

Got questions? Feeling overwhelmed? Drop ’em in the comments below, or send me a message on my Contact page so we can chat!

Now, if you’ll excuse me, I’ve got some SEO of my own to tackle. A web designer’s work is never done… but at least I can justify looking at wedding photos all day, right? 😜